Managers need to make sure that employees who perform at a high level do in fact receive the outcomes that they desire - outcomes with high positive valence.

Question

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It is important for managers to recognize and reward high performance to ensure that employees are motivated to continue performing at a high level. This includes providing outcomes, such as recognition, promotions, and bonuses, that have a positive valence or perceived value to the employee.

Managers Need to Make Sure That Employees Who Perform at a High