ERG theory asserts that an individual who is frustrated in satisfying a higher-level need will ________.
A) stay at the current need level
B) increase the level of persistence until he or she satisfies the need
C) skip to the next higher level of need
D) experience increased motivation to satisfy lower-level needs

Question

Quizplus · Accepted Answer

ERG theory, developed by Clayton Alderfer, posits that when individuals are frustrated in their attempts to satisfy higher-level needs, they may regress to lower-level needs where satisfaction is more readily attainable. This is known as the frustration-regression principle.

ERG Theory Asserts That an Individual Who Is Frustrated in Satisfying