McDonald's arches create shared meaning across consumers in the United States and around the world, which mean they exhibit:
A) duality
B) stimulus codability
C) brand endurance
D) brand equity

Question

Quizplus · Accepted Answer

Stimulus codability refers to the ability of a symbol or logo, like McDonald's arches, to convey a consistent meaning and recognition across different cultures and consumers.

McDonald's Arches Create Shared Meaning Across Consumers in the United