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A Customer's Belief in the Efficacy and Reliability of a Brand

Question 138

Multiple Choice
A customer's belief in the efficacy and reliability of a brand that has been established over time through personal experience is: A)brand competence. B)trust. C)reliability. D)distinctiveness.

A customer's belief in the efficacy and reliability of a brand that has been established over time through personal experience is:


A) brand competence.
B) trust.
C) reliability.
D) distinctiveness.

Correct Answer:

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