An advertising campaign created by Hormel that was designed to show customers the rich variety of brands sold by the company sought to:
A)allow the company to charge more.
B)create brand parity across company brands.
C)create perceptions of corporate uniqueness.
D)transfer perceptions of strong brands to other company products.

Question

Quizplus · Accepted Answer

The advertising campaign was designed to transfer perceptions of strong brands to other company products, indicating that the company sought to leverage on the popularity of its established brands to create a positive perception of its other, less famous products. This could help to increase sales and improve the overall image of the company.

An Advertising Campaign Created by Hormel That Was Designed to Show