When Procter & Gamble introduces a new laundry detergent with a different brand name, it is an example of creating a(n):
A)family brand.
B)cooperative brand.
C)co-brand.
D)flanker brand.

Question

Quizplus · Accepted Answer

Procter & Gamble introducing a new laundry detergent with a different brand name is an example of creating a flanker brand. A flanker brand is a new brand introduced into the market by a company in the same product category as an existing brand, with the intention of attracting different customers and competing with other brands in the same category. The new brand is positioned to be slightly different from the existing brand, in terms of price, quality, or features, to appeal to a different segment of customers or to provide an option for customers who may be loyal to a different brand in the same category.

When Procter & Gamble Introduces a New Laundry Detergent with a Different