The perception that a brand is different and better is:
A)brand equity.
B)brand parity.
C)flanker branding.
D)the private label advantage.

Name: The perception that a brand is different and better is: A)brand equity. B)brand parity. C)flanker branding. D)the private label advantage.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Brand equity refers to the value a brand has beyond its tangible attributes, including the perception that the brand is different and superior to other brands in its category.

The Perception That a Brand Is Different and Better Is