During the external information search process for product information, consumers with high levels of involvement tend to spend:
A) more time searching for external information
B) less time searching for external information
C) greater emotional energy studying external and internal information
D) more time shopping in retail stores

Question

Quizplus · Accepted Answer

Consumers with high levels of involvement tend to be more motivated to search for external information in order to make informed purchase decisions. As a result, they typically spend more time searching for product information and evaluating their options before making a purchase.

During the External Information Search Process for Product Information, Consumers