An external search for purchase information occurs when:
A) the consumer is uncertain about which brand to purchase.
B) the internal search has been successful.
C) the evaluation of alternatives has been completed.
D) a purchase has been finalized and the buyer is looking for reassurance.
Correct Answer:
Verified
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Q6: The first step in the consumer decision-making
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Q8: The individual that has the greatest ability
Q9: An internal information search for product information
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