In a buying center, who would say, "Since I'm the one who actually has to use this product, you should listen to me"?
A) a user
B) a buyer
C) a decider
D) a gatekeeper

Question

Quizplus · Accepted Answer

The statement "Since I'm the one who actually has to use this product, you should listen to me" is most likely to be made by a user, someone who will be directly affected by the product in question. The user has valuable insights into the product's functionality and how well it meets their needs, and their input should be taken into account in the decision-making process.

In a Buying Center, Who Would Say, "Since I'm the One