The product positioning strategy based on how a product is used is the positioning approach of:
A) product attributes
B) competitors
C) use or application
D) price-quality relationship

Question

Quizplus · Accepted Answer

The use or application positioning strategy focuses on how a product can be used or applied by the consumer. This approach aims to position the product based on the benefits and uses that it offers, which can differentiate it from competitors. This approach is particularly effective when consumers are looking for specific solutions to meet their needs or solve a particular problem. Therefore, the use or application positioning approach is the best choice for a product positioning strategy based on how a product is used. The other choices are product attribute, competitor, and price-quality relationship, which are different ways of positioning a product based on its features, competition, or price.

The Product Positioning Strategy Based on How a Product Is