Wal-Mart uses the tagline "save money, live better." This is an example of product positioning by:
A) product user
B) price-quality relationship
C) use or application
D) cultural symbol

Question

Quizplus · Accepted Answer

Wal-Mart's tagline emphasizes the relationship between price and quality, positioning their products as being able to save customers money while also improving their lives.

Wal-Mart Uses the Tagline "Save Money, Live Better