When BMW Motorcycles first began targeting some advertisements toward females, the impact was minimal at first, but after some time passed began to have an impact on inquiries by females and later on sales revenue. This illustrates the concept of:
A) impact of communication goals on sales revenues
B) threshold effects
C) sales-response function curve
D) carryover effect

Question

Quizplus · Accepted Answer

Threshold effects occur when marketing efforts do not immediately result in noticeable changes but eventually lead to significant impacts once a certain level of exposure or time has passed.

When BMW Motorcycles First Began Targeting Some Advertisements Toward Females