The product positioning strategy based on a product trait or characteristic is the positioning approach of:
A) product attributes
B) competitors
C) use or application
D) price-quality relationship

Question

Quizplus · Accepted Answer

Product attributes refer to the specific characteristics or features of a product. By positioning a product based on its distinctive attributes, companies can distinguish their offerings from competitors and appeal to customers looking for those specific traits.

The Product Positioning Strategy Based on a Product Trait or Characteristic