The sales-response function curve models the:
A) diminishing returns of advertising
B) threshold effects of advertisements
C) carryover effects of advertising
D) decay effects of advertisements

Question

Quizplus · Accepted Answer

The sales-response function curve typically illustrates the diminishing returns of advertising, where initial increases in advertising lead to higher sales, but after a certain point, additional advertising results in smaller increases in sales.

The Sales-Response Function Curve Models The