Morning Star has developed an entire line of non-meat breakfast foods and markets them as a substitute for breakfast meats. This is an example of product positioning by:
A) product user
B) product class
C) use or application
D) cultural symbol

Question

Quizplus · Accepted Answer

Morning Star is positioning their non-meat breakfast foods as a substitute for breakfast meats, indicating that they are positioning by product class. They are positioning their products as a substitute for a specific type of breakfast food rather than targeting a specific user or cultural symbol. Use or application positioning would be focusing on how the product is used or applied in a consumer's life, which is not necessarily the case here.

Morning Star Has Developed an Entire Line of Non-Meat Breakfast