In a creative brief, the message theme is the benefit or promise the advertiser wants to use to reach consumers or businesses.

Question

Quizplus · Accepted Answer

The message theme is indeed the benefit or promise that the advertiser wants to communicate to consumers or businesses in a creative brief. This helps guide the development of the advertising campaign and ensure that all communication is consistent and aligned with the desired message theme.

In a Creative Brief, the Message Theme Is the Benefit