The Surgeon General's warning on a pack of cigarettes is an example of an advertising constraint component of the creative brief.

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The Surgeon General's warning is a legal requirement placed on cigarette packaging by the government that must be included in any advertising for cigarettes. This is an example of an advertising constraint, which is typically included in the creative brief to ensure that advertising materials comply with all legal requirements and restrictions.

The Surgeon General's Warning on a Pack of Cigarettes Is