In creating an advertisement, the creative begins with the creative brief. From the creative brief, the creative should:
A) develop a means-end chain
B) choose a spokesperson or decide if one will be used
C) choose an appropriate message strategy
D) decide on the ad execution

Question

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The Answer of In creating an advertisement, the creative begins with the creative brief. From the creative brief, the creative should:
A) develop a means-end chain
B) choose a spokesperson or decide if one will be used
C) choose an appropriate message strategy
D) decide on the ad execution

In Creating an Advertisement, the Creative Begins with the Creative