In creating an advertisement, the process begins with:
A) the leverage point
B) choosing the message strategy
C) choosing the appeal
D) the creative brief

Question

Quizplus · Accepted Answer

The creative brief is the first step in creating an advertisement. It outlines the objective, target audience, key message, and other important information needed to create an effective ad. The leverage point, choosing the message strategy, and choosing the appeal are all steps that come after the creative brief has been completed.

In Creating an Advertisement, the Process Begins With