Repeating the same ad does not always work, which has led advertisers to take advantage of the principle of variability theory. That means brand and ad recall are increased because the ad:
A) has several identifiable selling points
B) is seen by consumers in different environments
C) uses the same tagline in every venue
D) uses a typical person spokesperson

Question

Quizplus · Accepted Answer

The principle of variability theory suggests that repeating the same ad does not always work. Therefore, to increase brand and ad recall, advertisers take advantage of this principle by showing the ad in different environments, such as different TV channels, social media platforms, and websites. This variability in the ad exposure increases the chance of consumers remembering the brand or product, as they encounter it in various contexts.

Repeating the Same Ad Does Not Always Work, Which Has