In beating ad clutter, repetition can increase brand and ad recall, except when:
A) the ads are put into different media
B) competing ads are present
C) a celebrity spokesperson is used
D) the ad uses a fantasy executional framework

Question

Quizplus · Accepted Answer

Competing ads can create confusion and reduce ad recall even with repetition. In order to stand out, it may be necessary to use different media or executional frameworks, or to avoid using a celebrity spokesperson.

In Beating Ad Clutter, Repetition Can Increase Brand and Ad