Of the following principles used in developing effective advertisements, which helps viewers move the advertising message from short-term memory to long-term memory?
A) simplicity
B) consistent positioning
C) identifiable selling point
D) visual consistency

Question

Quizplus · Accepted Answer

Visual consistency helps viewers remember key visual elements, which in turn can aid in moving the advertising message from short-term to long-term memory.

Of the Following Principles Used in Developing Effective Advertisements, Which