A company seeking to build brand awareness through repeated exposures of the same ads is using the concept of high:
A) frequency
B) continuity
C) exposure
D) reach
Correct Answer:
Verified
Q37: Frequency is the:
A)number of people, households, or
Q44: If the cost for a 4-color print
Q45: OTS stands for:
A)outstanding test series.
B)overview of theory
Q56: A measure of the impact or intensity
Q59: The cumulative exposures achieved in a given
Q108: If the CPM for National Geographic is
Q109: The dollar cost of reaching 1,000 members
Q110: Cost per rating point (CPRP) is the:
A)
Q114: If an advertisement appears on CSI three
Q115: If an advertisement costs $200,000, the number
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