If an advertisement appears on CSI three times and CSI has a Nielsen rating of 12.3, the gross rating points (GRP) would be:
A) 4.1
B) 12.3
C) 36.9
D) there is not enough information to calculate the GRP
Correct Answer:
Verified
Q37: Frequency is the:
A)number of people, households, or
Q44: If the cost for a 4-color print
Q45: OTS stands for:
A)outstanding test series.
B)overview of theory
Q56: A measure of the impact or intensity
Q59: The cumulative exposures achieved in a given
Q109: The dollar cost of reaching 1,000 members
Q110: Cost per rating point (CPRP) is the:
A)
Q113: A company seeking to build brand awareness
Q115: If an advertisement costs $200,000, the number
Q119: Among the following ad campaigns, frequency would
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents