Cost Per Rating Point (CPRP) Is The

Cost per rating point (CPRP) is the:

A) number of people, households, or businesses who are exposed to a media vehicle or message schedule at least once during a given time period
B) measure of the impact or intensity of a media plan
C) relative measure of the efficiency of a media vehicle relative to a firm's target market
D) average number of times an individual, household, or business in a target market is exposed to an advertisement during a specific time period