Multiplying a vehicle's rating times the number of insertions for an advertisement calculates the:

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Multiplying a vehicle's rating (expressed as a percentage of a target audience) by the number of insertions gives the gross rating points (GRP). GRP is a measure of the total impact of an advertising campaign and is used to assess the reach and frequency of the campaign. CPM is the cost per thousand impressions, while OTS is a measure of the number of opportunities someone has to see an ad.

Multiplying a Vehicle's Rating Times the Number of Insertions for an Advertisement