The average number of times an individual, household, or business in a target market is exposed to an advertisement during a specific time period is:

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Frequency refers to the number of times an individual, household, or business in a target market is exposed to an advertisement during a specific time period. Reach refers to the total number of individuals, households, or businesses in a target market who are exposed to an advertisement. Demographics refer to the characteristics of the individuals, households, or businesses in a target market. Impressions refer to the total number of times an advertisement was displayed, regardless of whether it was seen or not.

The Average Number of Times an Individual, Household, or Business