Declining sales led the producers of S.O.S. scrubbing pads to advertise in women's magazines. The person most likely to provide this suggestion would be:

Question

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The media planner is responsible for determining the most effective media for reaching the target audience and achieving the campaign objectives. As declining sales indicate that the current advertising strategy may not be effective, it is likely that the media planner would suggest exploring different media options, such as women's magazines, to reach the target audience.

Declining Sales Led the Producers of S