Which of the following is a relative measure of the efficiency of a media vehicle relative to a firm's target market?

Question

Quizplus · Accepted Answer

Cost per rating point (CPRP) is a relative measure of efficiency as it allows firms to compare the cost-effectiveness of different media vehicles for reaching their target market. It takes into account the cost of advertising in a specific media vehicle and the size of the audience reached, providing a relative measure of how efficiently the vehicle reaches the target market. Gross rating points (GRPs), opportunities to see (OTS), and gross impressions are absolute measures of media vehicle reach and frequency, not relative measures of efficiency.

Which of the Following Is a Relative Measure of the Efficiency