Question 1

Match
-Existing photographs that can be purchased and used.

Accepted Answer

Stock art refers to existing photographs or images that can be purchased and used for various purposes, such as in publications, websites, or marketing materials.

Question 2

Match
-Imagery that is educational focusing on specific facts, uses, or lifestyle enhancements.

Accepted Answer

Realistic imagery is often used in educational contexts to convey specific facts, uses, or lifestyle enhancements because it provides a clear and accurate representation of the subject matter.

Question 3

Match
-A type of graphic edging that is typically a half-inch smaller on all four sides than the printable or viewable size of an ad.

Accepted Answer

An inset graphic border is a type of graphic edging that is typically smaller on all sides than the main content area, creating a framed effect around the content or ad.

Question 4

Match
-A simple line drawing with no tonal qualities.

Accepted Answer

Line art is specifically described as a type of drawing that only utilizes lines with no tonal qualities, making it the best choice for this description.

Question 5

Match
-Imagery that uses a more indirect approach to connect the brand with the meaning given to it by the advertising.

Accepted Answer

Symbolic imagery indirectly represents the brand and its meaning, often through the use of metaphor, analogy, or symbolism.

Answer: I
 Photo illustrations use photographic elements combined with illustration techniques to create a more stylized, artistic image that still indirectly connects with the brand's meaning.

Both of these options focus on indirect connections between the brand and the imagery, rather than a direct representation of the brand itself.

Question 6

Match
-A term used to describe any visual, background color or graphic element that extends beyond the trim size.

Accepted Answer

Bleed is the term used to describe any visual, background color or graphic element that extends beyond the trim size.

Question 7

Match
-A wash of color added to a black-and-white photograph.

Accepted Answer

Duotone is a technique where a black-and-white photograph is printed with two different ink colors to create a new color effect.

Answer: J
 Spot color is a specific color added to a black-and-white photograph to make certain elements stand out.

Question 8

Match
-Another name for a black-and-white photograph.

Accepted Answer

The answer of Match
-Another name for a black-and-white photograph.
...

Question 9

Match
-A combination of photographs and illustrations that create a single graphic image.

Accepted Answer

Photo illustrations combine photographs and illustrations to create one image.

Question 10

Match
-A term for a small amount of color added to a black-and-white photograph.

Accepted Answer

Spot Color refers to adding a small amount of color to a black-and-white photograph, typically using a single color to emphasize a specific element within the image.

Question 11

Match
-Often used as a graphic or decorative device that often defines size and sets the design off from surrounding copy or ads.

Accepted Answer

A border is often used as a graphic or decorative device that defines the size and sets the design off from surrounding copy or ads.

Question 12

Match
-A drawing, painting or digitally created image that uniquely informs and visually represents a brand or concept.

Accepted Answer

Illustrations are unique and can visually represent a brand or concept.

Answer: I
 Photo illustrations are a combination of photography and illustration, making them a unique representation of a brand or concept.

Answer: E
 Symbolic images use symbols or icons to visually represent a brand or concept in a unique way.

Question 13

Match
-The removal of any unnecessary sections of an image.

Accepted Answer

Cropping is the process of removing any unnecessary sections of an image to focus on a particular area or object.

Question 14

Match
-Free existing line-art drawings.

Accepted Answer

Clip art refers to pre-made illustrations or graphics that can be inserted into a design without the need for customization or creation from scratch.

Question 15

Match
-A combination of visuals and/or shapes and type to colorfully, symbolically, and uniquely represent an idea or concept.

Accepted Answer

A graphic is a combination of visuals and/or shapes and type used to colorfully, symbolically, and uniquely represent an idea or concept.

Quiz 4: Visuals and Their Voice in Advertising

Match -Existing photographs that can be purchased and used.

Match -Imagery that is educational focusing on specific facts, uses, or lifestyle enhancements.

Match -A type of graphic edging that is typically a half-inch smaller on all four sides than the printable or viewable size of an ad.

Match -A simple line drawing with no tonal qualities.

Match -Imagery that uses a more indirect approach to connect the brand with the meaning given to it by the advertising.

Match -A term used to describe any visual, background color or graphic element that extends beyond the trim size.

Match -A wash of color added to a black-and-white photograph.

Match -Another name for a black-and-white photograph.

Match -A combination of photographs and illustrations that create a single graphic image.

Match -A term for a small amount of color added to a black-and-white photograph.

Match -Often used as a graphic or decorative device that often defines size and sets the design off from surrounding copy or ads.

Match -A drawing, painting or digitally created image that uniquely informs and visually represents a brand or concept.

Match -The removal of any unnecessary sections of an image.

Match -Free existing line-art drawings.

Match -A combination of visuals and/or shapes and type to colorfully, symbolically, and uniquely represent an idea or concept.