Question 1

Match
-Social Media is also known by this name.

Accepted Answer

Social media is often referred to as a platform for user-generated content, as it allows individuals to create and share their own content.

Answer: H
 Twitter is a social media platform that allows users to share short messages, known as tweets, with their followers.

Answer: K
 Instagram is a popular social media platform focused on sharing photos and videos.

Answer: AD
 Search engine optimization (SEO) is a key component of internet marketing, as it helps improve a website's visibility and ranking in search engine results pages.

Answer: AL
 Interactive television allows viewers to engage with and interact with television content, often through the use of a second screen or mobile device.

Answer: AX
 User experience (UX) is an important consideration in web design and development, as it focuses on creating a positive experience for website visitors.

Answer: BA
 User interface (UI) refers to the design and layout of a website or application, and how users interact with and navigate through it.

Question 2

Match
-As an advertising vehicle, this social site is a relatively inexpensive way, beyond initial production costs, to consistently entertain, educate, and influence consumers, often without hard-sell advertising tactics.

Accepted Answer

YouTube is a platform that allows for the creation and sharing of videos, which can be used to entertain, educate, and influence consumers in a way that often doesn't feel like traditional advertising.

Question 3

Match
-Users view this type of social content through unpaid distribution such as friends sharing and page followers.

Accepted Answer

Organic content is viewed through unpaid distribution such as friends sharing and page followers.

Question 4

Match
-This very visual bookmarking site as an advertising tool is a great way to show uses, options, or sponsored events.

Accepted Answer

Pinterest is a very visual bookmarking site and can be used as an advertising tool to showcase uses, options, or sponsored events through images and graphics.

Question 5

Match
-This type of social content reaches its viewers as a result of advertising.

Accepted Answer

Paid Content refers to content that is promoted through advertising, and reaches viewers as a result of paid placement.

Answer: X
 Pay-Per-Click (PPC) refers to a type of internet advertising in which advertisers pay a fee each time one of their ads is clicked. This allows them to reach their target audience through paid placement.

Answer: AE
 Banners are a form of online advertising that involves displaying an advertisement on a website. They often include images and a call-to-action, and are a common way for advertisers to promote their products or services.

Question 6

Match
-When consumers elect to receive e-mail advertising it is know as this.

Accepted Answer

When consumers elect to receive e-mail advertising it is known as permission.

Answer: AE 
 Banners are a common form of internet marketing used to promote a product or service through a clickable image that links to the advertiser's website.

Answer: X 
 Pay-Per-Click (PPC) is an internet advertising model used to drive traffic to websites, where advertisers pay a publisher when the ad is clicked.

Answer: AD 
 Search Engine Optimization (SEO) is the process of optimizing a website to rank higher in search engine results pages, with the goal of driving more organic traffic to the site.

Answer: AS 
 Digital coupons are a form of internet marketing used to incentivize consumers to buy a product or service by offering discounts or special offers.

Question 7

Match
-When consumers receive e-mails that arrive without their consent it is known as this.

Accepted Answer

Spam refers to unwanted and unsolicited emails that are sent to consumers without their consent.

Question 8

Match
-Thanks to this sites ease of use it is a popular vehicle for promoting more in-depth word-of-mouth discussions as well as boosting brand awareness and improving customer service.

Accepted Answer

Twitter is known for its ease of use and is a popular platform for promoting word-of-mouth discussions, boosting brand awareness, and improving customer service.

Question 9

Match
-An e-mail ad that can include graphics and audio and video.

Accepted Answer

Rich Mail is the only choice that specifically mentions email with graphics and audio and video.

Question 10

Match
-This Facebook ad format allows the designer to feature up to ten images or videos within a single ad, each with its own link.

Accepted Answer

The ad format described is a Carousel ad, which allows up to ten images or videos with individual links, displayed in a rotating carousel format.

Question 11

Match
-This social site uses a host of digital filters and is a great promotional tool for building new and existing brands.

Accepted Answer

Instagram is a social site that uses digital filters and is a great promotional tool for building new and existing brands.

Question 12

Match
-This website layout style uses a headline, a dominant visual and a single column of text. Most commonly used on sites with a large amount of text.

Accepted Answer

The answer of Match
-This website layout style uses a headline,...

Question 13

Match
-The name for the first page of a website.

Accepted Answer

The first page of a website is typically referred to as the home page, which is represented by letter M on the list.

Answer: V
 "Above the Fold" refers to the portion of a web page that is visible without having to scroll down, making it a crucial area for important content and calls to action. It is represented by letter V on the list.

Answer: BD
 Line height is a typography term that refers to the vertical space between lines of text. It is represented by letter BD on the list.

Question 14

Match
-Another name for online marketing.

Accepted Answer

Internet Marketing is another name for online marketing.

Answer: E
 Paid Content refers to online advertising that is paid for by the advertiser.

Answer: Z
 Cyber Marketing is another name for online marketing.

Answer: AD
 Search Engine Optimization (SEO) is a type of online marketing that focuses on improving a website's ranking on search engines.

Answer: AE
 Banners are a type of online advertising in which an image or animation is displayed on a website.

Answer: AS
 Digital coupons are a type of online marketing that offer discounts to customers who make a purchase online.

Answer: BE
 Line height is a design element that affects the amount of space between lines of text on a website, which can impact the user experience.

Answer: AT
 Continual Content is a way of keeping a website fresh and engaging by regularly adding new content.

Answer: AX
 User Experience (UX) is an important aspect of online marketing that focuses on creating a positive experience for users on a website.

Answer: BD
 Line height is a design element that affects the amount of space between lines of text on a website, which can impact the user experience.

Question 15

Match
-The Internets version of traditional radio and television advertising.

Accepted Answer

Streaming Audio and Video is the Internet's version of traditional radio and television advertising.

Question 16

Match
-The part of a website that assists users in finding the information they seek.

Accepted Answer

Navigation is the part of a website designed to help users find the information they are looking for.

Question 17

Match
-Websites that have a lot of information to display need to organize components based on a hierarchy of importance to assist with eye flow and equalizing white space use this type of site design.

Accepted Answer

A grid site design is best for organizing components and information based on hierarchy and equalizing white space.

Question 18

Match
-The "table of contents" that logically leads the consumer through a website.

Accepted Answer

The answer of Match
-The "table of contents" that logically leads...

Question 19

Match
-Reflecting its ever changing and more personalized environment, Internet marketing is becoming better known by this name.

Accepted Answer

Content Marketing is a better-known name for Internet Marketing as it reflects its ever-changing and more personalized environment.

Question 20

Match
-Simple clickable and interactive options found on a website.

Accepted Answer

The answer of Match
-Simple clickable and interactive options found on...

Quiz 16: What Makes Internet and Social Media Marketing Work

Match -Social Media is also known by this name.

Match -As an advertising vehicle, this social site is a relatively inexpensive way, beyond initial production costs, to consistently entertain, educate, and influence consumers, often without hard-sell advertising tactics.

Match -Users view this type of social content through unpaid distribution such as friends sharing and page followers.

Match -This very visual bookmarking site as an advertising tool is a great way to show uses, options, or sponsored events.

Match -This type of social content reaches its viewers as a result of advertising.

Match -When consumers elect to receive e-mail advertising it is know as this.

Match -When consumers receive e-mails that arrive without their consent it is known as this.

Match -Thanks to this sites ease of use it is a popular vehicle for promoting more in-depth word-of-mouth discussions as well as boosting brand awareness and improving customer service.

Match -An e-mail ad that can include graphics and audio and video.

Match -This Facebook ad format allows the designer to feature up to ten images or videos within a single ad, each with its own link.

Match -This social site uses a host of digital filters and is a great promotional tool for building new and existing brands.

Match -This website layout style uses a headline, a dominant visual and a single column of text. Most commonly used on sites with a large amount of text.

Match -The name for the first page of a website.

Match -Another name for online marketing.

Match -The Internets version of traditional radio and television advertising.

Match -The part of a website that assists users in finding the information they seek.

Match -Websites that have a lot of information to display need to organize components based on a hierarchy of importance to assist with eye flow and equalizing white space use this type of site design.

Match -The "table of contents" that logically leads the consumer through a website.

Match -Reflecting its ever changing and more personalized environment, Internet marketing is becoming better known by this name.

Match -Simple clickable and interactive options found on a website.