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Art & Humanities
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Advertising Design
Quiz 3: Getting Attention and Delivering an Informative Message
Path 4
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Question 1
Multiple Choice
Match -The visual things seen in a design that include: line, shape, volume, texture, value and color. The arrangement of an ads components in such a way as to create a predetermined path for the reader to follow.
Question 2
Multiple Choice
Match -Something that is meant to arouse an undefined response. The arrangement of an ads components in such a way as to create a predetermined path for the reader to follow.
Question 3
Multiple Choice
Match -The term that determines the need for every ad to have one components that is larger than the rest. The arrangement of an ads components in such a way as to create a predetermined path for the reader to follow.
Question 4
Multiple Choice
Match -Something that has a predetermined purpose and response. The arrangement of an ads components in such a way as to create a predetermined path for the reader to follow.
Question 5
Multiple Choice
Match -Defines the overall shape or the roundness or flatness of an object.
Question 6
Multiple Choice
Match -A type of texture used in three-dimensional design where you can actually reach out and feel the surface.
Question 7
Multiple Choice
Match -The arrangement of an ads components in such a way as to create a predetermined path for the reader to follow.
Question 8
Multiple Choice
Match -Refers to the varied visual and verbal components seen in an ad.
Question 9
Multiple Choice
Match -Refers to how visual and verbal elements will be organized within the design.
Question 10
Multiple Choice
Match -The term used to describe ads that have equilibrium or components that are equally distributed within the ad.
Question 11
Multiple Choice
Match -The formal name for shapes such as circles, squares, triangles, or rectangles.
Question 12
Multiple Choice
Match -This principle of design also known as harmony, ensures all visual and verbal elements in an ad work together, to send a cohesive message.
Question 13
Multiple Choice
Match -The name for any shape found in nature or created using positive/negative space.
Question 14
Multiple Choice
Match -Designs that are defined only by length.
Question 15
Multiple Choice
Match -A type of texture where you can only see and feel the design elements.
Question 16
Multiple Choice
Match -The standard visual guidelines that govern the way the elements are used within a layout.
Question 17
Multiple Choice
Match -A type of balance that implies an imaginary line that runs down the center of an ad where every component that appears on one side of the ad is duplicated in size or shape on the other.