Match the definition of the communication theory with the theory.
-People who share similar demographic characteristics will respond similarly to a message
A) Individual differences theory
B) Social categories theory
C) Social influence
D) Selective processes
E) Wants and needs gratification
F) Cultivation
G) Spiral of silence

Question

Quizplus · Accepted Answer

The theory of social categories suggests that people who share similar demographic characteristics (such as age, gender, ethnicity, religion, etc.) will respond similarly to a message. This theory is based on the idea that people identify with certain social categories and adopt the attitudes and behaviors associated with those categories.

Match the Definition of the Communication Theory with the Theory