In general, there are two types of decision rules: _____________ and _______________.

Question

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Attribute-based decision rules are based on specific attributes or characteristics of the options being considered, while attitude-based decision rules are based on overall impressions, feelings, or beliefs about the options. These are the two main types of decision rules commonly used in consumer behavior and market research. Cost-based, effort-based, time-based, processing-based, bandwidth-based, and emotion-based decision rules are less commonly used or are specific to certain contexts.

In General, There Are Two Types of Decision Rules: _____________