________________ is the recognition that customers add value to the consumption experience via the way they select, consume, and dispose of products.

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Co-creation is the recognition that customers play an active role in shaping their consumption experience through their choices and behaviors. This concept acknowledges that customers contribute value to the overall consumption process, rather than being mere passive recipients of product offerings. Service dominant logic is a related concept that emphasizes the centrality of service in creating value for customers. Market research is a separate practice that involves gathering data and insights about customers' needs and preferences. Tangibility refers to the physical properties of a product or service, such as its size, weight, or shape. While tangibility can be important to customers, it is not directly related to the concept of co-creation.

________________ Is the Recognition That Customers Add Value to the Consumption