Which of the following is an example of Product Innovation Characteristics (PIC)?

Question

Quizplus · Accepted Answer

Trialability is an example of a Product Innovation Characteristic (PIC). PICs are attributes of products that make them more likely to be successful in the market. Trialability refers to the ease with which a product can be tested or tried by potential customers. This characteristic helps to reduce the risk associated with trying a new product, which can increase the likelihood of adoption. The other choices (A, B, and D) are not examples of PICs. Competitive advantage refers to a company's ability to outperform competitors, comparability is not a term used in the context of product innovation, and discoverability is not a recognized PIC.

Which of the Following Is an Example of Product Innovation