A consumer is unable to figure out how to use mobile tickets to attend an event. This is an example of the upside of emergent technology.

Question

Quizplus · Accepted Answer

This scenario is not an example of the upside of emergent technology. It is an example of the potential downside, as the consumer is experiencing difficulty understanding and using the new technology. The emergence of mobile ticketing technology may have benefits, but this particular situation highlights a temporary disruption in the consumer's experience.

A Consumer Is Unable to Figure Out How to Use