CampusTown Foods, a local grocery store, has decided to run a series of advertisements. For this to be considered an advertising campaign, which one of the following conditions must be met?

Question

Quizplus · Accepted Answer

For an advertising campaign, the advertisements must communicate a cohesive and integrated idea or theme. This means that the ads must work together to convey a clear message or concept rather than being disjointed or random. While B, C, and D may also be components of an advertising campaign, they are not defining characteristics in the same way that A is.

CampusTown Foods, a Local Grocery Store, Has Decided to Run