A critic of advertising tells you that the costs of advertising are built into the costs for products, which are then passed on to the consumer. You have decided to argue the point with him. Which argument should you not present?

Question

Quizplus · Accepted Answer

This argument should not be presented because it is not always true. In some cases, the costs of advertising are not built into the costs for products. Therefore, this argument is not a strong counter-argument to the critic's claim. Instead, it may be more effective to present arguments such as A, B, or C, which suggest that advertising can have benefits that outweigh any additional costs for the consumer. For example, argument A suggests that advertising can save consumers time and effort in searching for information about products. Argument B suggests that economies of scale can reduce costs for consumers by spreading fixed costs over a large number of production units. And argument C suggests that increased demand for products resulting from advertising can allow producers to lower their unit costs and pass those savings on to consumers in the form of lower prices.

A Critic of Advertising Tells You That the Costs of Advertising