Titleist, the manufacturer of golf balls, runs a commercial featuring professional golfer John Daly. A group of people watching the commercial at a country club all interpret the commercial in a similar manner. When members of an audience share a similar interpretation of an advertisement like this, it is most likely the result of

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The similar interpretation by the group is most likely due to their similar background and social standing, which influences how they perceive and understand the commercial's message.

Titleist, the Manufacturer of Golf Balls, Runs a Commercial Featuring