You are product manager for a company that manufactures copy machines for offices. Therefore, you will most likely

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Copy machines are typically used in offices, which means there will be a mix of decision-makers, including individuals who are responsible for purchasing equipment and those who will use the equipment. Personal selling can help to persuade decision-makers that your product is the right fit for their needs. Advertising can also be effective in reaching a wide audience of potential buyers. Therefore, using both personal selling and advertising is the best option for marketing copy machines. Ignoring not-for-profit businesses or eliminating government organizations as potential markets can limit sales opportunities. Using consumer advertising alone may not effectively reach the office-based target market.

You Are Product Manager for a Company That Manufactures Copy