In 2000, Volkswagen spent about $551 million per year in advertising. Volkswagen sales were around $15.7 billion. Volkswagen's advertising spending as a percentage of sales was approximately 3.4 percent. General Motors spent about $3.9 billion in advertising over the same period of time. GM's sales were around $136 billion. GM's advertising spending as a percentage of sales was approximately 2.8 percent. According to the book, this information supports the argument that

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The information suggests that although Volkswagen spent a lower percentage of their sales on advertising than GM, both companies had successful sales despite their differences in advertising expenditures. This implies that there may not be a straightforward, predictable relationship between advertising spending and sales, leading to the choice that it is difficult to identify a predictable relationship between advertising and sales.

In 2000, Volkswagen Spent About $551 Million Per Year in Advertising