From a consumer's standpoint, the growth in popularity of direct marketing is fostered by

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All of these factors have contributed to the growth in popularity of direct marketing. More liberal attitudes about credit have made it easier for consumers to make purchases now and pay later, which facilitates buying through direct marketing. The need for greater convenience has also played a part, as consumers seek to save time and effort by shopping from home rather than going to physical stores. And the widespread use of computers and the internet has enabled on-line shopping and a variety of direct marketing strategies.

From a Consumer's Standpoint, the Growth in Popularity of Direct