A company uses its marketing database to run an RFM analysis on its customers. The F in RFM stands for frequency and refers to
A) the number of times a customer was reached with any kind of advertising message from the company.
B) the number of times a customer was reached through a direct-marketing medium for the company.
C) the number of times a customer bought a product from any product category.
D) the number of times a customer bought a product from the company.
Correct Answer:
Verified
Q27: There are two broad categories of mailing
Q28: The direct marketing medium with the highest
Q29: From a consumer's standpoint, the growth in
Q30: A person is concerned with issues of
Q31: Firms can use an RFM analysis to
Q33: Infomercials were made possible by
A) the lower
Q34: The one characteristic that makes direct marketing
Q35: The advantage of direct mail as a
Q36: A business interviews customers to determine their
Q37: At present, which of the following forms
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents