A business interviews customers to determine their wants and needs. This company is in the process of developing

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A marketing database is a collection of customer information used for targeted marketing campaigns based on customer wants and needs. By conducting customer interviews, the company is likely gathering information to populate their marketing database with customer preferences, behaviors, and other relevant demographic information. Geodemographic data sources and external lists are pre-existing sources of data, whereas a single-source tracking study typically involves tracking customer behavior over time rather than collecting direct feedback.

A Business Interviews Customers to Determine Their Wants and Needs