There are three basic elements, each with a specific purpose, in frequency marketing programs. Which of the following is among them?

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All of these - a database, a benefit package, and a communication strategy - are the basic elements of frequency marketing programs. The database stores customer information for tracking purchases and behaviors. The benefit package provides incentives for customers to continue buying from the company. The communication strategy ensures regular contact with customers to keep them engaged and informed about new products and promotions. All three elements work together to create a successful frequency marketing program.

There Are Three Basic Elements, Each with a Specific Purpose