Scenario 10-3
You have decided that, after being exposed to a bit of advertising and marketing theory and practice, that "ad biz" thrives on abbreviations. To make life easier for the students that follow behind you, and perhaps to make a bit of money for yourself, you are going to write and publish the Encyclopedia of Advertising Abbreviations and Terminology (the EAT). The following questions are drawn from information included under the entry entitled "Direct Marketing."
-(Scenario 10-3) A commonly used calculation for assessing the measurable effects of a direct marketing program is

Question

Quizplus · Accepted Answer

CPO stands for Cost Per Order and is a commonly used calculation to measure the effectiveness of a direct marketing program. PPP (Pay Per Performance) and CPM (Cost Per Thousand Impressions) are more commonly used in online advertising, while MRI stands for Market Research Institute and is not directly related to direct marketing calculations.

Scenario 10-3 You Have Decided That, After Being Exposed to a Bit