Scenario 10-1 Coca-Cola Co., Atlanta, Launched a Nostalgia-Filled Retail Concept Space in Space

Scenario 10-1
Coca-Cola Co., Atlanta, launched a nostalgia-filled retail concept space in Nashville, TN., in the Cracker Barrel Old Country Store location, directly across from the Gaylord Opryland Hotel and Convention Center. Coca-Cola advertising and artwork is known throughout the world and frequently displayed in museums and in the homes of nostalgic collectors. Visitors could now view holiday artwork in Nashville and at Cracker Barrel Old Country Store sales personnel would greet customers and inform them about both brands. This is a natural connection for both brands. For 35 years, Cracker Barrel has served Coca-Cola in its restaurants and the company honored Coca-Cola's heritage alongside its own nostalgic memorabilia. (Jim Taylor, Rare Coca-Cola Holiday Artwork on Display at Cracker Barrel Old Country Store ," http://www.crackerbarrel.com, November 15, 2004.)
-(Scenario 10-1) One marketer of Coca Cola collectibles offers its best customers a program in which they are alerted to limited edition items one month before the general public. This assures key customers that they won't miss out on a valued collectible due to unexpectedly high demand. This is an example of

A) a frequency-marketing program.
B) a CPO program.
C) an effective use of external lists.
D) marcom management.