An emphasis on producing measurable effects is one of the noted appeals of direct marketing, where it is not uncommon to find cost per inquiry (CPI) calculations. What other calculation is commonly computed by direct marketers?

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Direct marketers commonly compute the cost per order (CPO) in addition to the cost per inquiry (CPI) to measure the effectiveness of their campaigns in generating sales. The CPO calculation helps determine the profitability of the campaign by taking into account the total cost of the campaign and the total number of orders received. Cost per impression (CPI) is a calculation used in advertising to measure the cost of each ad impression, while consumer price inquiry (CPI) and segment per inquiry (SPI) are not commonly used calculations in direct marketing.

An Emphasis on Producing Measurable Effects Is One of the Noted